Glossary / Value proposition
Value proposition: what it means
One sentence that says who it is for and what they get. Put it in the h1 or the line right under it.
How it shows up when you build
- Write the words: One sentence that says who it is for and what they get. Put it in the h1 or the line right under it.
A tip
- Paste your real facts into the prompt and say 'use only these facts'.
Practise it
Build it with an AI tool and check the result in these exercises:
- 5. Write the words (Headline, offer, call to action)
Related terms
Audit, Call to action, Checks, Hallucination, Placeholder, Prompt, Readability, Specific copy