Glossary / Call to action

Call to action: what it means

The button or link that tells visitors the next step, such as 'Book a walk'.

Also written: CTA.

How it shows up when you build

Write the words: A button or link that names the next step ('Order a cake by email'), not 'Click here'.

A tip

Paste your real facts into the prompt and say 'use only these facts'.

Practise it

Build it with an AI tool and check the result in these exercises:

5. Write the words (Headline, offer, call to action)
4. Structure the page (Sections and headings)

Related terms

Accessibility, Anchor link, Audit, Checks, h1, h2, Hallucination, Heading order