Specific copy: what it means

How it shows up when you build

• Write the words: Facts beat adjectives: hours, prices, location, what is included. Supply them; do not let the model invent them.

A tip

• Paste your real facts into the prompt and say 'use only these facts'.

Practise it

Build it with an AI tool and check the result in these exercises:

• 5. Write the words (Headline, offer, call to action)

Related terms

Audit, Call to action, Checks, Hallucination, Placeholder, Prompt, Readability, Value proposition