Website path Search

Measure and improve

A baseline and one improvement.

Start this module

Example brief

After a few weeks live, you want to know what people searched and which change to make first.

An example. Use your own idea next.

Steps

Pick one page and one search you want to do better for. shows these once a site is live.
Write down what you expect a change to do, for example 'more from the same '.
Ask for that one change, such as a clearer title or description, building on your last version.
Compare the versions in the audit, then check the real numbers again in a few weeks.

What you will learn

Search Console: A free tool showing which queries show your pages and which get clicks.
Impressions vs clicks: Many impressions with few clicks usually means a weak title or description, not a weak page.
Iteration loop: Pick one change, make it, wait a couple of weeks, compare. Changing five things hides what worked.

A sample prompt

Build a one-page site for Green Street Bakery with a clearer title and description for the search 'custom birthday cakes', which gets impressions but few clicks. Keep sections for bread, cakes and ordering, short sentences, and a button that says 'Order a birthday cake'.

Write yours first, then compare.

To complete it

Pass all 6 checks on one version, then accept.