Glossary / Impressions vs clicks
Impressions vs clicks: what it means
Many impressions with few clicks usually means a weak title or description, not a weak page.
How it shows up when you build
- Measure and improve: Many impressions with few clicks usually means a weak title or description, not a weak page.
A tip
- Write down your hypothesis before you change anything.
Practise it
Build it with an AI tool and check the result in these exercises:
- 12. Measure and improve (Search Console basics)
Related terms
Audit, Checks, Clicks, Impressions, Iteration, Meta description, Page title, Search Console